Max Verstappen has become a global ambassador for Red Bull’s clothing arm, AlphaTauri.
The four-time world champion has signed a deal to front the fashion label which was founded in 2016 and named after the star Alpha Tauri, also known as Aldebaran, one of the brightest in the night sky.
In a bid to promote the brand, Red Bull elected to rename its second F1 team after the 2019 season, with the Toro Rosso moniker falling away, having been renamed when Dietrich Mateschitz brought Minardi in 2005.
AlphaTauri would win a single grand prix, through Pierre Gasly at the 2020 Italian Grand Prix, going onto collect a further podium the year after at the Azerbaijan GP, also through Gasly.
For 2024, the team was renamed once again with the AlphaTauri name falling away, to be replaced by Visa Cash App RB, although it has again been re-named for ’25, simply to Racing Bulls.
