McLaren’s renowned ability to attract and retain a vast array of global sponsors in recent years has resulted in the renewal of a remarkable five deals ahead of the new F1 season.
The team has forged its way back to the front of the grid, and last year captured its first constructors’ championship for 26 years, making it an attractive proposition for any brand.
To that end, McLaren has renewed deals with Stanley Black & Decker, Smartsheet, Salesforce, Medallia and Alteryx through 2025 and beyond.
Stanley Black & Decker continues as tools and storage partner; Smartsheet as technology partner; Salesforce as CRM [customer relationship management] platform; Medallia as feedback partner, whilst Alteryx will continue to support the team through the integration of Alteryx’s enterprise data analytics and automation software.
Matt Dennington, co-chief commercial officer at McLaren Racing, said: “It is fantastic to extend so many of our partnerships as we look to build on last year’s momentum and success.
“Our partnerships with these industry-leading brands across both the technology and commercial sectors are critical in ensuring we continue to innovate and push boundaries across all areas of our business.”
